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How Facebook and Google Bullies Ate News and Online Media Lunch
In the early days of the Internet, media outlets like BuzzFeed, Huffington Post, and Mashable reigned supreme, commanding immense traffic and shaping the digital landscape. However, as the years unfolded, a seismic shift occurred, and the once-dominant media players found ...
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MyBFF LeadPro: A CRM Solution for Small Business
In today's fast-paced business environment, small to medium-sized businesses (SMBs) face numerous challenges in effectively managing their customer relationships and streamlining their marketing efforts. This is where a state-of-the-art Customer Relationship Management (CRM) system like MyBFF LeadProTM comes into play. ...
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My BFF Business Leaders Podcast Featuring Tabrasa.io CRO, Bill Bodner
This week the MyBFF Business Leaders Podcast interviews one of the sharpest minds in mortgage finance, Bill Bodnar, Chief Revenue Officer at Tabrasa.io, Chief Market Analyst at Mortgage Market Guide and the Producer of The Bourbon Room (Hollywood). This week ...
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Big Agency Performance on a Budget!
In today's digital age, social media, marketing, and advertising play a significant role in driving business growth. However, to achieve success, it's essential to have a well-coordinated strategy that encompasses all these aspects. MyBFF Social, an award-winning social media, marketing, ...
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MyBFF Social Wins Excellence in Customer Service Award
We are pleased to announce MyBFF Social, a full-service marketing agency, has been recognized with an “Excellence in Customer Service” award by the Business Intelligence Group. The award demonstrates the agency's dedication and commitment to providing exceptional service to its ...
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Short Form Video Content
The world of social media is constantly evolving, and one of the most significant trends in recent years is the rise of short-form video content. Social networks like Instagram Reels, YouTube Shorts, and Facebook Stories have become incredibly popular, and ...
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Importance of Paid Media Strategy
My BFF Social (www.mybffsocial.com) is an innovative social media, marketing, advertising, and public relations agency based in Pittsburgh, PA. Our mission is to help brands and businesses put their marketing budget to work in the most effective way possible. Our ...
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Reels Ready
Are you looking for new ways to increase your social media exposure to non followers? Then you should look into posting Reels on Instagram. All you need is a captivating video up to 60 seconds long and add on a ...
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Which is better for your business – Google or Facebook?
Both Google and Facebook can be effective platforms for lead generation, but the one that is better for your business will depend on your specific goals, target audience, and marketing strategy. Google: Google is a powerful platform for lead generation ...
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ChatGPT: The Future of Ad Agencies
As the world becomes increasingly digital, advertising agencies are always looking for new and innovative ways to reach and engage their audiences. One technology that has the potential to revolutionize the industry is ChatGPT, a large language model developed by ...
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¿Cómo desarrollar una estrategia de marketing de contenidos exitosa?
A través de los últimos años el Marketing digital en Latinoamérica ha presentado un crecimiento exponencial. El estallido de la pandemia COVID-19, aceleró la transformación digital de las organizaciones y abrió la puerta a una nueva estrategia de negocio. Según ...
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Outsource Social Media, Marketing and Advertising Staff with MyBFF Social in 2023!
How to Scale for Growth in a Slowing Economy? MyBFF Social Media Marketing and Advertising Services Where is the economy heading? How should I plan my marketing budget? Every business owner and CEO I speak with is asking these same ...
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MyBFF Social Nominated for “Start Up Company of the Year” by Pittsburgh Tech Council
Each year, the Pittsburgh Technology Council celebrates the most successful and innovative companies in Southwestern PA. This year, it's the 25th Anniversary of the Tech 50 Awards and MyBFF Social is honored to be among the finalist for Start-Up Company ...
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Geek Squad Meets Mad Men with MyBFF AdPros
Having a dedicated advertising agency doesn't have to cost a fortune, and more and more real estate brokers and teams are realizing the benefits of having a dedicated agency to manage marketing and media budgets. Staying on top of the ...
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MyBFF Social Media Advertising Strategy
Our business and marketing strategy is designed to put some structure and process in place to ensure your marketing is working for you. BFF stands for Business Friends Forever and our goal is to help you grow your business by ...
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Facebook Advertising Beyond iOS 14.5
Apple has announced changes with iOS 14.5 that will require that all apps in the App Store show a prompt to iOS 14.5 and later users in accordance with their AppTrackingTransparency framework. These changes will impact how Facebook receives and ...
Keep Reading Introducing “Oli” My BFF’s New Mascot!
In our ongoing efforts to provide comprehensive marketing services to our clients, we are pleased to introduce our new company mascot, "Oli"! Oli represents My BFF's unique brand value proposition of supporting our clients with service that is out of ...
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My BFF Social’s Matt Gentile on TechVibe Radio
Listen to our Founder and Managing Director, Matt Gentile on ESPN Radio / TechVibe Radio with Jonathan Kersting of Pittsburgh Technology Council as they chat about the future of digital and social media marketing and advertising, how automation and bots ...
Keep Reading Amy Moreland: AMPD Strong is Changing the World of Fitness
On this episode of the My BFF Business Leaders Podcast, we are joined by Amy Moreland, the founder of Pittsburgh-based fitness brand, AMPD Strong. Amy and her husband Tadd started their careers in the fitness industry when they opened up ...
Keep Reading How To Access Instagram Mobile Metrics
Instagram experienced significant growth in 2020. These Instagram statistics prove just how valuable the network is to your business. As you plan your Instagram marketing strategy for 2021, it’s important to understand how to measure success. To make sure you ...
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Ryan Weyandt: Leading LGBTQ+ Real Estate Alliance Forward
Ryan Weyandt, CEO of LGBTQ+ Real Estate Alliance, is leading the organization's mission of creating a world free of housing discrimination. Launched in June 2020 by real estate industry veterans and allies of the LGBTQ+ community, this dynamic new group ...
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Social Media & Video Advertising Trending Up in 2021
Studies show that a little over 90 percent of U.S. companies are using social media for marketing purposes. Social messaging and video continue to be a growing trend of the future in relation to social media advertising and believed to ...
Keep Reading My BFF Social Named AOR for LGBTQ+ RE Alliance
My BFF Social is proud to be the agency of record for social media marketing and advertising services for the LGBTQ+ Real Estate Alliance. Learn more about this incredible organization below. LGBTQ+ Real Estate Alliance is well-positioned to be the ...
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Update Privacy Settings on Facebook Today
We all have different preferences when it comes to privacy. Facebook has designed their privacy features to empower each one of us to customize those preferences to suit our individual demands. Watch the video below to help get you started. ...
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The Mad Viking Beard Co. is One Badass Brand!
On this episode of the My BFF Business Leaders Podcast, we are joined by not one, but two great entrepreneurs that are transforming the landscape and manscape of their industry by building an army of loyal brand followers! Jason Sealand ...
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Philip Orend: A Leader That Does Everything Energy
In this episode of the My BFF Business Leaders Podcast, we are joined by a leader that knows Everything Energy, Philip Orend. Phil Orend started working in this vertical back in 2006, and since then he has been versatile in ...
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My BFF Social Benefits from Point Park Talent Pipeline
My BFF Social Media is located just five miles east of Point Park University and is one of the fastest growing marketing agencies in the city of Pittsburgh. Its recent brand campaign was directed and produced by Kelly Tran, a ...
Keep Reading Ryan Mason: C.E.O. – Creative, Entrepreneurial, Original.
On this episode of the My BFF Business Leaders podcast, we are ecstatic to have the opportunity to interview one of Yahoo's Top 12 Entrepreneurs to Watch; the CEO of Luxe Brand and BizBuzz, Ryan Mason. As the acting CEO ...
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Will Slideshare Acquisition by Scribd Affect Functionality?
According to LinkedIn, Scribd will take over operations of SlideShare on September 24. Scribd CEO, Trip Adler, stated that SlideShare will continue to operate as a standalone service, separate from Scribd, and that he’s hopeful it will continue to be ...
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How to Eliminate the Share Button on Facebook
Enhance your privacy on Facebook by choosing when to enable the "Share" button on your Facebook posts. Never worry again about others sharing photos of your children, family, friends, or colleagues from posts that you have shared online via Facebook. ...
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Instagram: Coming of Age for Business
In order for your brand or business to stay relevant in a constantly evolving media environment it’s important to keep up with the latest social media trends. Taking advantage of new features and functionality available through these media platforms is ...
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Hiring a Marketing Agency – Style vs Substance?
When hiring a marketing professional or agency, do you prefer loud, high-energy, bullhorn style leaders who drive action through the force of their personality and personal marketing - or quiet, calculating communications pros who execute strategy and drive credit for ...
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Dontae Carroll: Leading the Way Forward at Keller Williams
On this episode of the My BFF Business Leaders podcast, it is our great pleasure to interview Dontae Carroll, long-time friend and COO of Keller Williams Capital Properties. He oversees the operations of eight offices and over 1,000 sales professionals ...
Keep Reading How to Communicate in a Post Covid-19 World
Covid-19 has changed the way we communicate. From personal interactions to professional communications, the virus has cemented a trend toward online communication that was already on the rise. How many of you now exchange text messages via LinkedIn, Facebook or ...
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Emily Bezak: Content Marketing Extraordinaire
In this episode of the My BFF Business Leaders Podcast, we sit down with a woman that takes the definition of a content marketer to a whole new level, Emily Bezak. Emily is a digital marketing manager and strategist with ...
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Top 5 Password Management Tools
Given all that is happening with COVID-19, many of us are spending a great deal more time in front of digital screens, using apps and social networks. Now is the time to start using a password manager. If you are ...
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Brandon Steiner: Founding Father of Sports Memorabilia
In this episode of the My BFF Business Leaders Podcast, we sit down with Brandon Steiner, Founder and President of The Steiner Agency and the CollectibleXchange. In this discussion, Brandon dives deep into a wide range of topics from how ...
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Social Media Insights: LinkedIn’s Growing Influence
First, a little background on Microsoft's prized social media platform...LinkedIn is the professional's network and according to recent statistics: - 675 million monthly users; - 27% of Americans use LinkedIn;- 5th most popular social media platform in the United States; ...
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Brandon Linn: Spreading the Good Word of Employee Brand Marketing
In this episode of the My BFF Business Leaders Podcast, we speak with a leader in the digital marketing space, Brandon Linn, VP, Employer Brand Marketing and Social Media, Freedom Mortgage. Brandon discusses how the value of brand marketing and ...
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Leah Lizarondo: Leading the Way in Food Recovery Tech
412 Food Rescue's mission is to prevent perfectly good food from entering the waste stream by redirecting it to those who are experiencing food insecurity.In this episode of the My BFF Business Leader's Podcast, we sit down with Leah Lizarondo, ...
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Boosted Posts vs. Facebook Ads
Have you ever wondered what is the difference between Facebook’s boosted post option and a Facebook Ad? This blog post will answer this question and provide some background on both the boosted post and the Facebook ad. What is a ...
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Energy Connection Podcast: Topic – PJM Capacity Market
In this episode of the Energy Connection Podcast, we take a deep dive with hosts Andy Huenefeld and Phil Orend, joined by special guest, Steven Willins, into the volatile PJM Capacity Market where they discuss recent developments and potential implications ...
Keep Reading Chris Leader: Real Estate Expert and Master Trainer
Chris Leader is the Master Trainer and Founder of Leader's Edge Training, one of North America's top Real Estate Coaching Organizations. Throughout his career, he has helped over 50,000 sales professionals take their business to new heights. His focus on ...
Keep Reading Learn How to Make More BFFs “Business Friends Forever” with The My BFF Business Leaders Podcast!
The My BFF Business Leaders Podcast is officially live! This new podcast features business leaders who are shaping their industries and leading their businesses forward. Learn their secrets to business success and what they have planned for the future. The ...
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Survey Your Customers About (COVID-19)
A great way to stay in front of your prospects and customers is to ask them what they are thinking, planning, and doing to survive during this crisis and thrive beyond it. There are many free or low-cost tools that ...
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What does social media marketing cost?
Every business has the opportunity to be their own media network. However, not every business person is qualified to manage a media network.Ask yourself, would you feel comfortable acting as the writer, editor, producer, director, on-air talent, technical team and ...
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Case Study: ROI of Social Media for Mortgage Industry
My BFF Social, Media, Marketing and Advertising was hired by the nation’s 7th largest mortgage company to help them expand their social media presence and enhance consumer preference with key target audiences. The following results demonstrate the impact of a ...
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Case Study: Social Media ROI for Mortgage Industry
Audience GrowthSince our company was hired by the nation’s 7th largest mortgage company, their Facebook audience expanded from 5,000 to over 50,000, their Instagram following rose from under 100 to more than 1,200, and their LinkedIn audience grew from under ...
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Defining PR in 2020
Effective public relations requires the art of storytelling, the science of communication, and the sticktoitiveness of a professional salesperson. The payoff is significant. In its purest form PR has the power to move an audience with a timely message that ...
Keep Reading Defining Public Relations in 2020
fEffective public relations requires the art of storytelling, the science of communication, and the sticktoitiveness of a professional salesperson. The payoff is significant. In its purest form PR has the power to move an audience with a timely message that positively influences ...
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Defining Public Relations in 2020
f Effective public relations requires the art of storytelling, the science of communication, and the sticktoitiveness of a professional salesperson. The payoff is significant. In its purest form PR has the power to move an audience with a timely message ...
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My BFF Social Participates in #HuddleforHunger Initiative to Raise $1,890 for 412 Food Rescue!
To enhance the #huddleforhunger promotion a special painting featuring Mean Joe Greene carrying Lynn Swann in his arms was donated to 412 Food Rescue by My BFF Social Media Marketing and Advertising Agency based in Bakery Square, Pittsburgh. R-L: Matt ...
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Beat the Browns and Fight Hunger!
We may not be able to be on the field with the Pittsburgh Steelers the next time we play Cleveland, but we can beat them and help to end hunger that day! 412 Food Rescue is debuting #HuddleforHunger, a ONE-DAY ...
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Artist Kait Schoeb “Brothers-In-Arms” Painting to Support 412 Food Rescue
A special painting, "Brothers-In-Arms," featuring Mean Joe Greene carrying Lynn Swann in his arms will be used to raise funds for 412 Food Rescue as a part of their #HuddleforHunger program on December 1, 2019. See Q&A with the artist ...
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Social Media Recruiting Works!
In an economy where the unemployment rate is under 4%, the competition for talent is fierce. Presenting an attractive online image to prospective candidates is increasingly important. Working with medium-sized businesses to Fortune 500 companies, My BFF Social has developed a ...
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Social Media Recruiting Works!
In an economy where the unemployment rate is under 4%, the competition for talent is fierce. Presenting an attractive online image to prospective candidates is increasingly important. Working with medium-sized businesses to Fortune 500 companies, My BFF Social has developed ...
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My BFF Social Signs Kinect Energy
FOR IMMEDIATE RELEASE MY BFF SOCIAL SIGNS KINECT ENERGY PITTSBURGH (May 06, 2019) – My BFF Social (www.mybffsocial.com), is pleased to announce the Pittsburgh-based marketing agency has been selected as the public relations agency of record for North America by Kinect Energy, ...
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My BFF Social Signs Kinect Energy
FOR IMMEDIATE RELEASE MY BFF SOCIAL SIGNS KINECT ENERGY PITTSBURGH (May 06, 2019) – My BFF Social (www.mybffsocial.com), is pleased to announce the Pittsburgh-based marketing agency has been selected as the public relations agency of record for North America by ...
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My BFF Social Featured in Google Small Business Community Spotlight!
Recently, I had the opportunity to be featured by Google Small Business. It is a community of professionals dedicated to enhancing each other's businesses and sharing best practices. The community shares questions and responds with expertise and guidance. If you ...
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My BFF Social Featured in Google Small Business Community Spotlight!
Recently, I had the opportunity to be featured by Google Small Business. It is a community of professionals dedicated to enhancing each other's businesses and sharing best practices. The community shares questions and responds with expertise and guidance. If you ...
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Meet Matt Gentile: Founder My BFF Social
Meet Matt Gentile, owner of My BFF Social, a full-service marketing agency in Pittsburgh. We asked Matt to share a few details about his challenges and hopes for the future, and of course, his top tips for others just starting out.Photo ...
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Meet Matt Gentile: Founder My BFF Social
Meet Matt Gentile, owner of My BFF Social, a full-service marketing agency in Pittsburgh. We asked Matt to share a few details about his challenges and hopes for the future, and of course, his top tips for others just starting ...
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Pittsburgh is on the Rise!
The Steel City was recently ranked as the second most-livable city in the U.S. according to the Global Liveability Index, an annual report by The Economist Intelligence Unit. The report ranked 140 cities in a list led by Vienna, Austria. ...
Keep Reading Advanced Google Adwords Services
Through our affiliation with CME, My BFF Social Media is now able to offer advanced concepts for creating, managing, measuring, and optimizing Google AdWords advertising products. Google Partners is Google's program for advertising agencies, digital marketing professionals, and other online consultants ...
Keep Reading Advanced Google Adwords Services
Through our affiliation with CME, My BFF Social Media is now able to offer advanced concepts for creating, managing, measuring, and optimizing Google AdWords advertising products. Google Partners is Google's program for advertising agencies, digital marketing professionals, and other online ...
Keep Reading LinkedIn Advertising Options
LinkedIn is the professionals' network. It was launched in May of 2003 and is owned by Microsoft. The platform has grown to over 500 million members with over 250M monthly active users. It is an essential network to host and showcase both yours ...
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LinkedIn Advertising Options
LinkedIn is the professionals' network. It was launched in May of 2003 and is owned by Microsoft. The platform has grown to over 500 million members with over 250M monthly active users. It is an essential network to host and ...
Keep Reading What is Social Media?
Every social media post is an advertisement for your brand and your business, but it's also an opportunity to make a connection with the consumer. My BFF Social Media can help you make that connection. Contact us today at www.mybffsocial.com or call 412.450.6046.
Keep Reading What is Social Media?
Every social media post is an advertisement for your brand and your business, but it's also an opportunity to make a connection with the consumer. My BFF Social Media can help you make that connection. Contact us today at www.mybffsocial.com ...
Keep Reading Increase Engagement Using Dynamic Media and Facebook Advertising
Using visual media has long been known to increase consumer engagement. You know the old expression, "A picture is worth a thousand words." Well, we've taken that expression in a new direction. As we like to say, dynamic media is worth ...
Keep Reading Increase Engagement Using Dynamic Media and Facebook Advertising
Using visual media has long been known to increase consumer engagement. You know the old expression, "A picture is worth a thousand words." Well, we've taken that expression in a new direction. As we like to say, dynamic media is ...
Keep Reading What is Cryptocurrency and Blockchain?
Here are the Wikipedia references for both cryptocurrency and Bitcoin A cryptocurrency (or crypto currency) is a digital asset designed to work as a medium of exchange that uses cryptography to secure its transactions, to control the creation of additional units, and to verify the transfer of assets.[1][2][3] Cryptocurrencies are a ...
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What is Cryptocurrency and Blockchain?
Here are the Wikipedia references for both cryptocurrency and Bitcoin A cryptocurrency (or crypto currency) is a digital asset designed to work as a medium of exchange that uses cryptography to secure its transactions, to control the creation of additional ...
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My BFF Social Makes $500 Donation to Philanthropic Partner – 412 Food Rescue
PITTSBURGH (January 22, 2018) – My BFF Social, a social media marketing agency in the city of Pittsburgh, donated $500 to its philanthropic partner, 412 Food Rescue. “As the son of a steelworker, I remember lean times when my father ...
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Motion Graphics: The Next Big Thing
Visual marketing continues to grow in importance as platforms like Instagram, Pinterest, and SnapChat continue to grow in prominence; however, video as has been reported over the past five years will be the next big thing...again. Check out the recent ...
Keep Reading Stop Paying Manhattan Prices for Social Media Services
Having directed the PR and social media efforts of a Fortune 500 company for over eight (8) years in New Jersey, I contracted many agencies for advertising, digital, PR, and social media services. Today, I lead my own social media marketing and advertising ...
Keep Reading Stop Paying Manhattan Prices for Social Media Services
Having directed the PR and social media efforts of a Fortune 500 company for over eight (8) years in New Jersey, I contracted many agencies for advertising, digital, PR, and social media services. Today, I lead my own social media ...
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Take a Knee for #PuertoRico
In today's media environment it is easy to forget about those who need help the most. Join me and together let's all #TakeAKnee, say a prayer, and make a donation for all those suffering from the impact of #HurricaneMaria in ...
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Take a Knee for #PuertoRico
In today's media environment it is easy to forget about those who need help the most. Join me and together let's all #TakeAKnee, say a prayer, and make a donation for all those suffering from the impact of #HurricaneMaria in ...
Keep Reading Highlights: Pittsburgh Social Media Day 2017 #SMDAYPGH
Big shout out to The Huss Group for an awesome Social Media Day Pittsburgh #SMDAYPGH Conference. This inaugural event had something for everyone from CNN political commentator, Salena Zito to CMU's Ari Lightman and Google's Ben Weaver. The event was ...
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Highlights: Pittsburgh Social Media Day 2017 #SMDAYPGH
Big shout out to The Huss Group for an awesome Social Media Day Pittsburgh #SMDAYPGH Conference. This inaugural event had something for everyone from CNN political commentator, Salena Zito to CMU's Ari Lightman and Google's Ben Weaver. The event was ...
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Social Media Day Pittsburgh Conference in Bakery Square #SMDAYPGH
Pittsburgh is staking its claim as a social media hub by hosting the inaugural Social Media Day Pittsburgh 2017 in Bakery Square. You can follow all the action via #SMDAYPGH. Having presented and participated at social media conferences throughout the U.S. such ...
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Social Media Day Pittsburgh Conference in Bakery Square #SMDAYPGH
Pittsburgh is staking its claim as a social media hub by hosting the inaugural Social Media Day Pittsburgh 2017 in Bakery Square. You can follow all the action via #SMDAYPGH. Having presented and participated at social media conferences throughout the ...
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My BFF Social Media Marketing Strategy
The My BFF Social Media Marketing Strategy is designed to put some structure and process in place to achieve business objectives. In short, My BFF stands for My Business Friends Forever. Build an Audience:The first step is to grow your social sphere via ...
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No 2 hour delays: 'We are Pittsburgh, we work hard and are used to being champions'
Pittsburgh Mayor Bill Peduto tweeted early Monday morning that there would be no delays for the city of Pittsburgh after celebrating the Stanley Cup Championship. He went on to add, teams and local leaders have given fans excused absences or ...
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No 2 hour delays: ‘We are Pittsburgh, we work hard and are used to being champions’
Pittsburgh Mayor Bill Peduto tweeted early Monday morning that there would be no delays for the city of Pittsburgh after celebrating the Stanley Cup Championship. He went on to add, teams and local leaders have given fans excused absences or ...
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Penguins Win! Ready Made Social
It was 11:05 p.m. on June 11 and the Pittsburgh Penguins had just won their 5th Stanley Cup Championship. I wanted to post something to my personal Facebook page so I looked up the Penguins and sure enough the following ...
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Penguins Win! Ready Made Social
It was 11:05 p.m. on June 11 and the Pittsburgh Penguins had just won their 5th Stanley Cup Championship. I wanted to post something to my personal Facebook page so I looked up the Penguins and sure enough the following ...
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Happy Mother's Day
Life began with waking up and loving my mother's face. - George Eliot
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Happy Mother’s Day
Life began with waking up and loving my mother's face. - George Eliot
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Hello to All My BFFs!
It is May 4 and I have launched my second company, My BFF Social! The company is founded on the idea that one's friends make the best business connections. Despite all of the ways that we are able to connect today, ...
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Hello to All My BFFs!
It is May 4 and I have launched my second company, My BFF Social! The company is founded on the idea that one's friends make the best business connections. Despite all of the ways that we are able to connect ...
Keep Reading Let's discuss a marketing strategy for your business.