It is May 4 and I have launched my second company, My BFF Social! The company is founded on the idea that one's friends make the best business connections. Despite all of the ways that we are able to connect today, the best way to advance your business, make a sale, or recruit a new prospect is by being connected on a personal level. As every sales person worth their salt will tell you, sales is a belly to belly business. While the visual may be disturbing to some, it remains as true today as ever. What is new is how we go about making those connections. Instead of networking at the coffee shop or local chamber of commerce event, Facebook and other social networks offer brands and business
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