Boosted Posts vs. Facebook Ads

Have you ever wondered what is the difference between Facebook’s boosted post option and a Facebook Ad? This blog post will answer this question and provide some background on both the boosted post and the Facebook ad. What is a Boosted Post? A boosted post simply means that Facebook will share your post higher up in the newsfeed of your existing audience as well as Facebook users who share similar demographics and behaviors to those of your existing followers. When you publish a post to your business page, you may opt to add media (paid advertising) or to put it simply, give it a “boost" so your ad may reach more customers, prospects and/or clients. Boosts enable advertisers to enhance a b

Energy Connection Podcast: Topic - PJM Capacity Market

In this episode of the Energy Connection Podcast, we take a deep dive with hosts Andy Huenefeld and Phil Orend, joined by special guest, Steven Willins, into the volatile PJM Capacity Market where they discuss recent developments and potential implications for the future. Take a moment to listen in and stay connected with the energy industry! PJM's capacity market, called the Reliability Pricing Model, ensures long-term grid reliability by securing the appropriate amount of power supply resources needed to meet predicted energy demand in the future. There are a lot of questions about capacity and the capacity markets within the PJM network and how it may benefit the consumers today. Has the

Chris Leader: Real Estate Expert and Master Trainer

Chris Leader is the Master Trainer and Founder of Leader's Edge Training, one of North America's top Real Estate Coaching Organizations. Throughout his career, he has helped over 50,000 sales professionals take their business to new heights. His focus on accountability continues to shape the future of the real estate industry. Listen to Chris' interview below and make sure to add the My BFF Business Leaders Podcast to your playlist - now available on iTunes, Google, Spotify and wherever you download your podcasts! If you are a real estate, mortgage broker or sales agent, then this is a must listen podcast as you make plans to manage the challenges of COVID-19, and thrive as the economy rebou

Survey Your Customers About (COVID-19)

A great way to stay in front of your prospects and customers is to ask them what they are thinking, planning, and doing to survive during this crisis and thrive beyond it. There are many free or low-cost tools that you may use to solicit feedback including; a newsletter, Survey Monkey, or Google Forms depending on the extent of your mailing list. Case Study: Rick Ellis "The Value Proposition" Recently, client Rick Ellis, used his mailing list to collect valuable insights from real estate brokers and agents, then published those findings via his newsletter "The Value Proposition". These insights were so powerful that we pitched them to the media and received coverage in online publication Rea

Now is the Time to Build Your Audience

Did you know, according to a recent study, 66% of social media users expect their usage to increase slightly to significantly during the COVID-19 crisis. With everyone at home now is the time to focus on promoting your business's value proposition for your customers. Showcase your business through timely, value-added posts on Facebook, Instagram, LinkedIn and Twitter, and support this effort through paid media to ensure you reach your audience. Advertising works through repetition. The more times your customer sees the value of your products and services, the more likely it is that they will think of you when it is time to make a purchase. Questions about social media, online marketing or ad

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