Instagram: Coming of Age for Business

In order for your brand or business to stay relevant in a constantly evolving media environment it’s important to keep up with the latest social media trends. Taking advantage of new features and functionality available through these media platforms is increasingly important as a younger demographic begins to exert its muscle over the economy - (see Millennials are snatching up 'cheap old houses' via Instagram). Instagram, already popular with Gen Y, is having its moment with Gen Z by expanding consumer engagement and appeal to the next generation by offering an alternative to tiktok called Reels. Reels invites you to create fun videos to share with your friends or anyone on Instagram. Recor

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