My BFF Social Media Marketing Strategy
The My BFF Social Media Marketing Strategy is designed to put some structure and process in place to achieve business objectives. In short, My BFF stands for My Business Friends Forever.
Build an Audience:
The first step is to grow your social sphere via organic and paid tactics and strategy. By growing the right audience for your products and services, you have the opportunity to reach customers and prospects who have voluntarily “Liked” or "Followed" your page. The simple action of selecting the Like or Follow button tells you that customers are interested in your product or service.
Why not make them your new BFFs!
Think of Facebook, Instagram, Twitter, Linkedin, and YouTube as your virtual storefront, only in this case, potential customers are visiting your store 24/7. They may not buy the first time, but the more customers who visit and the more they come back, the greater your chances are of selling them your product or service. Growing an audience for your business is step number one and today it is easier than ever. Publishing a continuous drumbeat of great content is important, but the fastest way to build an audience for your social media networks is through advertising. At My BFF Social, we specialize in social media marketing and advertising.
To ensure you build out your social sphere efficiently, the My BFF Social team will conduct a detailed analysis of your business goals and objectives and apply best practices. My BFF Social will:
Design branded profiles and business pages on relevant social networks.
Maintain relevant social network profiles (update cover art and profile images as well as About Us pages) to optimize your digital reputation and enhance SEO.
Design custom social ad campaigns that drive your target audience to your core business objectives (website traffic, leads, page growth, etc.)
Foster Relationships Online:
In today’s “always-on” mobile media environment, your customers are researching you and your business well before they contact you. What they find out has a powerful influence on whether or not they do business with you. All of this activity is happening before they initiate contact. To ensure you are making a great first impression online and fostering those relationships, My BFF Social will:
Develop a digital content strategy that provides a consistent digital drumbeat of engaging visual content and social media posts that reinforce your business or brand’s unique value proposition.
Design a cogent digital path to your website from all social networks that are relevant to your personal brand / business objectives.
Continually research your audience and your competition to ensure your social media marketing is reaching the right people.
Social media for business is a new way of thinking and it requires discipline and process to achieve results. While social media has great potential to expand your business, its potential is amplified when combined with a strong consumer response capability. To ensure you are maximizing your return on investment, My BFF Social will:
Develop landing pages for your website to enable data collection for CRM (database/email marketing).
Monitor inbound business inquiries / comments from consumers.
Engage consumers through a series of standardized responses to be developed in tandem between the My BFF Social team and client.
Develop business rules for escalation of consumer comments / complaints.
My BFF Social will provide quarterly reports on agreed upon key performance metrics and conduct regularly scheduled conference calls to ensure continuity of goals and objectives throughout the engagement.
If you are starting from scratch, My BFF Social also designs and produces websites. Branding and marketing consulting services are available as a part of any package.
Contact My BFF Social and let's start making more business friends today!
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