Boosted Posts vs. Facebook Ads

Have you ever wondered what is the difference between Facebook’s boosted post option and a Facebook Ad? This blog post will answer this question and provide some background on both the boosted post and the Facebook ad.


What is a Boosted Post?

A boosted post simply means that Facebook will share your post higher up in the newsfeed of your existing audience as well as Facebook users who share similar demographics and behaviors to those of your existing followers. When you publish a post to your business page, you may opt to add media (paid advertising) or to put it simply, give it a “boost" so your ad may reach more customers, prospects and/or clients.


Boosts enable advertisers to enhance a brand's reach and engagement while ads are designed to convert brand awareness and preference into tangible business results.


What Are Facebook Ads?

Facebook Ads utilize the full scope of the Facebook Ad Platform.which offers a more robust experience comprised of a much deeper set of features and functionality as it relates to creative capacity as well as media distribution.

The ads may appear in multiple formats and they empower advertisers to develop full-scale campaigns that track metric goals designed to achieve specific business objectives such as; app installs, shop orders, video views or website conversions.


In addition, the more robust advertising platform enables customized content, headlines, and call-to-actions (CTA's).


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