Instagram: Coming of Age for Business
In order for your brand or business to stay relevant in a constantly evolving media environment it’s important to keep up with the latest social media trends. Taking advantage of new features and functionality available through these media platforms is increasingly important as a younger demographic begins to exert its muscle over the economy - (see Millennials are snatching up 'cheap old houses' via Instagram).
Instagram, already popular with Gen Y, is having its moment with Gen Z by expanding consumer engagement and appeal to the next generation by offering an alternative to tiktok called Reels. Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools.
Share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage. Tip: this is the next big thing for brands and businesses looking to make a splash with affordable creative that offers a viral boost and will be the focal point of marketing trades and creative awards.
Pro Tip: This is the next big thing for brands and businesses looking to make a splash with affordable creative that offers a viral boost and will be the focal point of marketing trades and creative awards.
Instagram continues to innovate and showcase its appeal for brand marketing and advertising with a number of valuable features. The ability to convert your account profile from a personal to a business account was a major tell that the network was always going after businesses.
A business account on Instagram enables you to see post insights and engagement, post ads, and display contact information in a more clear way on your page, taking only 1 click to get in contact with your service or product.
Also, something unique to Instagram is the way you can post, organize, and get creative with sharing stories. Instagram stories are a great way to maximize user engagement. A fun feature found on Instagram Stories is the Swipe Up tool, which can increase the traffic by driving users to your website, Facebook, blog, etc.
Another useful engagement feature is Questions and Polls. Use Questions to ask an open-ended question, the users then respond by typing their answer in the box provided. Use Polls when you want to offer two options, for example; “Which fabric swatch do you like better?” Users may click the option they prefer which generates engagement with your brand and increases brand preference.
According to recent reporting, Instagram has over 1 billion monthly active users with 71% of its active users under the age of 35. Instagram users spend an average of 53 minutes per day. 500 million IG accounts use Instagram stories every day. The platform is poised for continued growth and influence with Gen Y and Z.
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