Updated: 6 days ago
Our business and marketing strategy is designed to put some structure and process in place to ensure your marketing is working for you. BFF stands for Business Friends Forever and our goal is to help you grow your business by helping you make more BFFs! We offer a consistent, creative and collaborative approach to designing a social media, marketing and advertising strategy that is right for your business.
Build an Audience
The first step is to grow your social sphere via organic and paid tactics and strategy. By growing the right audience for your products and services, you have the opportunity to reach customers and prospects who have voluntarily “Liked” or "Followed" your business. The simple action of selecting the "Like" button tells you that customers are interested in your products or services. Why not make them your new BFFs!
Think of Facebook, Instagram, Google, Linkedin, and YouTube as your virtual storefront, only in this case, potential customers are visiting your store 24/7. They may not buy the first time, but the more customers who visit and the more they come back, the greater your chances are of selling them your product or service. Growing an audience for your business is step number one and today it is easier than ever. Publishing a continuous drumbeat of "thumb-stopping" mobile-enabled content is important, but the fastest way to build an audience for your social media networks is through advertising. At MyBFF Social, we specialize in social media, marketing and advertising.
To ensure you build out your social sphere efficiently, the MyBFF Social team will:
Design branded profiles and business pages on relevant social media networks.
Maintain relevant social media network profiles (update profile images as well as About Us pages) to optimize your digital reputation and enhance SEO.
Design custom social ad campaigns that drive your target audience to your core business objectives (website traffic, leads, page growth, etc.)
Foster Relationships Online
In today’s “always-on” mobile media environment, your customers are researching you and your business well before they contact you. What they find out has a powerful influence on whether or not they decide to do business with you. All of this activity is happening before they initiate contact. To ensure you are making a great first impression online and fostering those relationships, MyBFF Social collaborates with our clients to develop effective social media, marketing and advertising strategy that includes:
Development of a digital content strategy that provides a consistent digital drumbeat of engaging visual content and social media posts that reinforce your business or brand’s unique value proposition;
Design an effective and efficient digital path to your website from all social networks that are relevant to your personal brand / business objectives;
Continuous market research to identify your audience and your competition to ensure your social media marketing and advertising is reaching the right people.
Social media for business is a new way of thinking and it requires discipline and process to achieve results. While social media has great potential to expand your business, its potential is amplified when combined with a strong consumer response capability. To ensure you are maximizing your return on investment, MyBFF Social will:
Develop landing pages for your website to enable data collection for CRM (database/email marketing).
Monitor inbound business inquiries / comments from consumers.
Engage consumers through a series of standardized responses to be developed in tandem between the MyBFF Social team and client.
Develop business rules for escalation of consumer comments / complaints.
MyBFF Social will provide quarterly reports on agreed upon key performance metrics and conduct regularly scheduled conference calls to ensure continuity of goals and objectives throughout the engagement.
If you are starting from scratch, MyBFF Social also designs and produces websites. Branding and marketing consulting services are available as a part of any package.
Contact MyBFF Social today and let's start making more BFFs for your business today!
Apple has announced changes with iOS 14.5 that will require that all apps in the App Store show a prompt to iOS 14.5 and later users in accordance with their AppTrackingTransparency framework. These changes will impact how Facebook receives and processes conversion events from tools like the Facebook pixel. Once Apple requires the prompt and it is shown on Facebook, advertisers running campaigns to iOS 14.5 and later users will be impacted by limitations on data sharing. See additional details.
What does this all mean?
Apple's new iOS 14.5 update will block apps and websites from collecting and sharing what is known as an IDFA (The Identifier for Advertisers). This will prevent Facebook from using something called "view-through conversions" to gain specific metrics that measure an ad's effectiveness. For instance, if an online consumer sees an ad on Facebook but doesn't immediately take action, it doesn't necessarily mean the ad was not effective. The same consumer may run a search on Google or Amazon later that day and buy it, but advertisers will no longer know that.
Today, when a person makes a purchase on a website or app, that seller may share the IDFA with Facebook. Facebook may then validate if that same IDFA saw an ad for that product on Facebook or Instagram and clearly demonstrate the effectiveness of its ads with defined metrics.
If Facebook can't track conversions outside of its app, advertisers will no longer be able to track the ad all the way to a completed sale regardless of network. They're left guessing, and some might not like the uncertainty compared to other digital advertising platforms that can more easily track conversions without input from other apps.
Is this an opportunity for Facebook
Mark Zuckerberg believes so. On a recent podcast he said, "It's possible that we may even be in a stronger position if Apple's changes encourage more businesses to conduct commerce on our platforms."
In preparation for this update, Facebook enhanced its e-commerce features across Facebook, Instagram, WhatsApp, and Messenger. With a growing suite of e-commerce products, Facebook may attract more small online retailers. In fact, it may become more appealing to run Facebook ads to increase web traffic and drive leads. The enhanced business connectivity may assist in Facebook's efforts to increase business marketing and utilization of WhatsApp and Messenger.
To learn more, read CNBC article: Facebook may actually be In a stronger position after Apple iOS 14 privacy changes.
Updated: Apr 23
In our ongoing efforts to provide comprehensive marketing services to our clients, we are pleased to introduce our new company mascot, "Oli"! Oli represents My BFF's unique brand value proposition of supporting our clients with service that is out of this world.
Not that Oli is from another galaxy, but let's just say, you will feel like there are eight hands working around the clock to support your marketing and business goals as we take a creative, collaborative and consistent approach to every client engagement.
Contact MyBFF Social media, marketing and advertising today for service that is out of this world!